Over a million people use Sketch to transform their ideas into incredible products. Would you like to join us and make an impact on a leading brand in the design space? We’re looking to expand our team with a full-time Senior Brand Copywriter.
What you’ll do
Reporting to the Chief Marketing Officer, youâll be instrumental in bringing our brand to life through words â whether thatâs on our website, through advertising (ATL and BTL), or through our work supporting the wider design community. Youâll help to distill what makes Sketch special and what sets us apart. Your writing will set the tone for how we talk about ourselves as a brand and make meaningful connections with others.
On a typical day, you could:
Collaborate with our designers and developers to bring new pages of our website to life and refresh old ones, making sure that copy works as hard as it can in every case.
Write copy for digital advertising campaigns, films, partnership marketing, and other comms channels to help us communicate a specific message or idea about Sketch.
Lead on messaging for brand campaigns, and work closely with the design team to develop the creative wrap.
Work to define and build our brand narrative, taking into account the truths behind our product and our companyâs history, then making sure we apply it consistently across our internal and external communications.
Maintain, adapt and improve our brand voice guidelines, making sure theyâre useful and practical for every part of the business.
Work closely with the CMO and Product Marketing Lead to come up with new creative campaigns that showcase our product and brand in a way that cuts through the noisy design tools market.
Develop brand initiatives working with our Head of PR and create correlating content.
Collaborate with our Analytics team to understand and measure the effectiveness of our web content, and understand the performance of advertising campaigns â then using that insight to come up with suggestions to improve things.
Strategize the brand roadmap defining our key milestones, and then executing against them.
Mentor and guide the work of the Junior Brand Copywriter.
Proofread copy from other team members, offer advice on best practices, and advocate for our tone of voice and style guidelines.
Support other members of the marketing team with their writing, where necessary.
Even if you’re not able to tick all of these boxes, we would still love to hear from you.