WHAT YOU’LL BE ACCOUNTABLE FOR:
Support the organization’s strategic plan and departmental goals via researching, planning, implementing, and evaluating CEDIA’s strategic marketing communications plans. Leveraging a data-driven approach, directs the efforts of internal marketing communications staff and external vendors, and coordinates with the organization departments at the strategic and tactical levels to achieve business outcomes.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Ensures the CEDIA brand is leveraged properly across all marketing communications. As needed, contributes to efforts to evolve the brand as the business and industry evolves. Intimate understanding of how to leverage brand book personas to create targeted content that impacts brand perception and engagement.
EDUCATION AND/OR EXPERIENCE: